
Facebook Messenger Chatbot Marketing
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Empower your audience to engage and take action on Facebook Messenger, the platform they already use every day.
Take your relationships to the next level with a Facebook Messenger chat bot
Growing conversions
Messenger marketing allows you to create meaningful and personalized connections across the Facebook and Instagram messaging platforms at scale
Entry points
Use Messenger links to redirect people to your Messenger bot from channels you own. Start meaningful two-way conversations on Messenger from email, text messages, website widgets, ads, QR codes, and more.
Segmentation
You can leverage the declared data and responses provided during your conversations, such as product preferences, interests and customer intent, to create customer profiles and segment customers like never before.
Omni channel
The data collected during your conversational experience can be used through email, SMS, as well as your existing technology stack (CRM) to deliver a seamless customer experience that engages and converts.
Granular analysis
Track the engagement and retention of your entire audience. Quickly identify bottlenecks that allow you to improve your social ad campaigns and conversational experience based on conversions.
Remarketing without friction
Retarget your audience with personalized, mobile-first messaging. Your messages can be automated, and sequences of follow-up messages can be triggered based on specific events and conversational behavior.
24/7 support
Messenger marketing allows you to create meaningful and personalized connections across the Facebook and Instagram messaging platforms at scale
Improved return on advertising costs
Click to Messenger ads allow you to connect directly with every prospect on Instagram and Facebook. These ads can significantly improve your return on ad spend by shortening the conversion path and facilitating relationships at scale beyond the initial ad click.
Social CRM
Messenger chat bot interactions can help drive your CRM and customer engagement strategy, allowing you to monitor customer relationships at every point of their unique journey.
Messenger bots can be used at every stage of your marketing funnel
With Messenger, you can personalize customer experiences in real-time based on first-party data at every stage of your customer's lifecycle.
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Discovery
Help people discover your brand and collect real-time first-party data that can later be used to personalize the customer journey.
Consideration
Engage each person individually at scale with personal recommendations and insights that help nurture relationships.
Conversion
Shorten the path to conversion and drive traffic results with a seamless conversation experience.
Support
Increase customer care by responding immediately to customers in times of need.
Detention
Deep insights and detailed segmentation of people who have interacted with your Messenger bot will allow you to drive loyalty and increase conversions with data-driven remarketing.
Why Brands Invest in Messenger Chat Bots
People are more likely to buy more, make purchases and recommend businesses that offer communication channels that people prefer and use every day.
Popular Messenger bot use cases and solutions
Virtually any type of business can find legitimate social messaging automation apps.
01
Turn an interested visitor into a loyal customer
Overcome objections, answer frequently asked questions and make personal recommendations. Lead messenger bots allow you to nurture leads in a more natural way.
03
Customer support
Giving consumers easy access to your business on the messaging channel they use every day is key to maintaining high customer satisfaction, brand loyalty and lifetime value.
05
Knowledge base
An FAQ bot can help educate visitors, overcome objections, and improve staff productivity. Convert your browsers into customers with a well-designed response bot.
07
Events
Quickly grow your event registration list, automate marketing processes, and help attendees get information about your event on the messaging platform they use every day.
02
Recommend products
A product recommendation bot can ask questions to better understand a person's preferences. It allows brands to make detailed recommendations as well as gather insight at a very detailed level.
04
Survey and feedback
Research your audience on their favorite messaging platform and gather actionable insights to help transform your business for the better.
06
Giveaways and contests
Grow your contact list and generate more leads for your business by creating an interactive contest experience in Messenger. Easy participation, instant leads and automated follow-up.
08
Booking and reservations
A booking chatbot can assist your customers in the booking process. It will save you time and money to keep track of manual bookings.
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